Any form of business branding plan should involve the creation of a slogan. It is one of the basic elements necessary in building an effective brand campaign. A slogan typically consists

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5 Big Mistakes Bloggers Make

If you've just entered the world of blogging, or if you've been blogging for a while, and find that things are not working out as you expected, you should spend

5 Huge College Mistakes You Will Probably Make

At Leadstra, we have been working with a client that will interest you - if you have kids who will be attending college soon. I wish I would have known

Does the Word Influencer Scare You?

What do you think of when you hear the word "Influencer?" To many, it's sounds intimidating and brings up thoughts and images of someone who has some special power over people

What to Look for in a Business Coach

The earliest coaching models, which date back the 1950's and through the 1980's, were static models. It wasn’t until the 1990's, when sports coaching models began to grow in popularity,

6 Ways to Stay Calm in Any Situation

In today's "never time to stop" world, we are always juggling so many things - like planning for the future, finding new clients, attending to current clients, meeting deadlines, and

Top Tips for Creating Killer Company Pages on LinkedIn

Your company page on LinkedIn is one of the most critical aspects of your presence on the professional networking platform. To maximize the benefits of using LinkedIn to grow your

4 Ways to Find Potential Customers on LinkedIn

Continuing my series of getting more out of LinkedIn than you are at present. LinkedIn has become a extremely powerful tool for businesses to find potential customers and increase sales. To

5 Ways LinkedIn Can Help You Build Your Brand and Increase Sales

LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. With over 500 million users, that's hard to believe. However, several thousand businesses report that, in

How to Insure Your Webinar Doesn’t Crash and Burn

As you know, a webinar is basically a seminar that takes place on the web. Their popularity is growing at an amazing rate. Creating a webinar is fairly easy, but

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