LinkedIn is probably the most underrated social networking platform when it comes to marketing a business. With over 500 million users, that’s hard to believe.

However, several thousand businesses report that, in at least one case, LinkedIn is more important than any other social media network. In fact, a recent survey indicated that the most important networking site for business marketers is LinkedIn. Here are five ways you can utilize LinkedIn to help you build your brand and increase sales for your business.

Turn Profile Views into New Leads

Most people on LinkedIn are familiar with the “Someone has viewed your profile” emails that get sent to your inbox. However, a majority of people don’t pay attention to the notification. However, by not investigating the notification further, you could be missing out on opportunities to generate more leads. If you think about it, the people who have viewed your profile are there because they want to find out more about you. So, why not reach out to them to figure out why. It could be that they are interested in what you are selling.

Take Advantage of Plugins

When you take advantage of the integrated complementary add-ons offered by LinkedIn, the platform can become a powerful lead generation tool for your business. With a number of these add-ons, you gain the ability to send personalized messages to people who have viewed your profile and even tag them as a way to sort your new connections into a list of prospects.

Ask Employees to Post Your Company’s Content

Your employees are the most powerful brand advocates that can share your company’s content and case studies. Data shows that half of all employees already post about their employers on social media, so why not take advantage of this and ask them to share updates about your company.

Make Your Company Discoverable

Search engine optimization isn’t just something you can do to rank higher on Google. It can also be used on LinkedIn to make your company profile more discoverable and to tout your experience. This provides you with the potential to boost the number of opportunities you have to sell your products.

Sponsor Your Most Valuable Content

Utilizing LinkedIn’s sponsored updates feature allows you to infiltrate the feeds of members who are most likely to find value in your content. HubSpot, a popular developer, and marketer of inbound marketing software products leveraged the power of LinkedIn’s Sponsored Updates to generate 400 percent more leads for their company.

Optimizing LinkedIn all starts with a killer profile. Leadstra’s new live webinar course “LinkedIn Success Profile Optimization” will show you exactly how to create the perfect profile that will lead to more qualified contacts and business for your company. Click below for more information.

LinkedIn Success Profile Optimizer Class

Research shows that 90% of LinkedIn users DO NOT have an optimized profile. Check out our new course here and be on your way to using LinkedIn to it’s full potential.

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