As you know, a webinar is basically a seminar that takes place on the web. Their popularity is growing at an amazing rate. Creating a webinar is fairly easy, but that does not mean it will be successful. Let’s look at some top tips and tricks to ensure your webinar will be a hit.
1. The type of technology you use is dependent on how you plan on engaging your attendees. This is a common mistake – choosing the technology first. Before you choose your webinar platform, there are things you have to decide. Such as – do those attending need to communicate with you? Does it need to be recorded? Do you want to have a survey? These are all things to consider.
2. Make sure your webinar offers something of value; otherwise, people will leave before it’s over and you won’t get the results you want. Your webinars must be interesting and engaging from start to finish. You need to over deliver on the content you promise in advance of the webinar.
3. Typically, you can expect 40% to 50% of registrants to actually arrive at your webinar – that is the industry standard so don’t be disappointed with those numbers. You can increase your numbers with prizes, a special registration gift, etc. Also, choosing a speaker that’s recognized will draw more people.
4. With an autoresponder system, confirm registrations immediately after sign up, and then remind them at least twice prior to the webinar. Reminders increase attendance because quite simply, ‘people forget.’
5. Make sure that you always start and end your webinar on time. A webinar is different from a physical event. It’s almost expected that a physical meeting may start a bit late and / or run over. However, your web audience is usually sitting in their office reading e-mail or doing small tasks waiting for the event to begin. On a webinar, even a few minutes can seem like forever and you can lose your audience.
6. Always troubleshoot and test your webinar technology before it begins. It is important for you to know what you should do in case of a technical meltdown – for example, what happens if you lose the connection or the audience can’t hear you?
7. Proofread your content – especially if the attendees will see any of it. Check for typos, formatting, etc. so you look as professional as possible – even if you have a laid back and humorous presentation. Do a dry run through of your webinar content a time or two. There’s no second chances for first impressions.
Use the technology of webinars to engage, educate, create relationships with your audience, become an expert in your field and grow your business.
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