Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic to your site as well as boosting the sales and profits from your websites, companies and services.
Creating a newsletter will not make much of a dent in your marketing budget and will not require many man-hours to produce, when weighed against the potential payoff.
With a newsletter, you can inform the public about your industry, company, products and services. Important Note: You’ll lose subscribers faster than a skunk walking into a crowded room if all of the content is just about you. The bulk of your messaging has to be of benefit to your reader. That builds an audience, trust and will lead to sales.
If you do not have a newsletter available to your customers, you need to start one. Either as a true “newsletter” or a company blog that is updated often with new, relevant content.
Here are five things to consider when publishing a newsletter.
1) Make sure that the content of your newsletter pertains to and closely aligns with your business area. Do not veer too far from your field of expertise. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.
Remember that visitors to a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter, this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the needs of the subscriber as well as their interests.
2) Ensure that you have well written, information packed and content rich articles. Your content will be the body of your newsletter and it should excite your readers as well as provide information. Check for errors such as spelling and grammar – to look professional and believable. The trust of your client in you and your newsletter is at stake.
3) Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert in that field is not questioned. If you lose the trust of your subscribers they will unsubscribe from your newsletter. You will lose many potential sales.
4) Provide fresh content often to your subscribers. If you publish stale and old news in your newsletter, there is the possibility subscribers already have read and know about it. They will lose their interest in your newsletter and they won’t read what is most important piece – your promotions about your product or service. They may not open or read any of your future newsletters – or even worse, they’ll unsubscribe.
5) Never use copyrighted materials such as photos and articles as your own. Believe it or not, everything on the internet is NOT free to use.
This is outright plagiarism and you may legally get into a lot of trouble for this. You can lose your business and get sued over copyright infringement.
If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
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