As many of you know, I am a comedy ventriloquist and have been performing for over 40 years. And, over the years I have always tried to inject humor into my sales letters – by writing funny copy or making short videos to make people laugh, and more importantly, remember me. The challenge is to make sure people not only remember the humor, but to also remember the product you are selling.

Here is a good article I came across today that talks about laughter and copywriting. Enjoy!

Is Humor in Advertising Effective?

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