Engaging your customers online is an important undertaking of every business. One of these ways is through social media. A social response is a way for your customers and potential customers to weigh in on what is being said.
When a follower likes your content it generally means they have read it and they found it interesting, or agreed with it. If they share your content, it typically means that they see it as having value to others.
If you earn a comment, you need to realize that this takes effort on the part of the person leaving the comment. You have successfully achieved a high level of engagement, and that is what your goal should be.
You want to see folks leaving comments on your posts. If day after day your posts get little or no response, then you need to consider what you can do to change the situation, because it is apparent that you are not providing the right messaging.
Of course, getting results you can measure directly relate to why you are on social media to begin with.
If you are there just to raise your brand’s awareness, then you will likely have to accept getting likes and shares and little more. However, if you are there to engage with your followers or connections, then you will want to create a two way conversation as often as possible.
You need to recognize that the more you can create these two way conversations and connect with your customers and followers, the more interested they will be in visiting your pages and seeing what’s new and exciting in your company world – and what new products/services you might have to offer.
Generating this kind of interest is good for business. It takes very little effort to click a like button and really not even read what’s in front of you.
Again, it takes much more effort to engage on a post, raising the bar that your followers are actually paying attention to what you have to say, and they find it valuable enough to have a conversation about. That’s true customer engagement online and that’s what is going to grow your business and improve brand recognition.
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