OK, here’s the truth. My subject line is misleading. Sorry about that. 😎

There is no such thing as a perfect business. You will never be totally “done.” You need to learn to live with and accept that.

I’ve had problems dealing with this myself on many occasions with various products I’ve created and marketed. Trying to put everything necessary into place for this “perfect” business.

But here is the deal. Your inbox will never be empty. There is always going to be one more thing or lots more to do every day. It’s a process. A growing. An evolution in your business. Again, the “perfect” business is an illusion.

Marketer Dan Sullivan talks about the illusion of the horizon. All of us can see the horizon and we can start walking towards it. But, as you know, the horizon never gets any closer. It really is an illusion.

The same is true with an absolute, perfect business. That’s the reality.

In the same way that we can’t (and wouldn’t) be upset that we can’t reach the horizon, we can’t be upset or brought down knowing that we can’t have an absolute, 100% perfect business, and that you’re really never going to be done.

If you are an entrepreneur, you will always be changing, modifying, revising your business model to make it as good as it can be. That’s just the nature of what we as marketers and entrepreneurs do. And it’s not a bad thing.

So, you need to decide on the parameters for your life and create your business to fit that. Not the other way around, which is what many, many people do. Just squeezing life out if there is any room or time left over after working on the business to make it perfect (and we know that’s not possible).man-graph

Now, if your goal is to build a multi-gazillion dollar empire, then you may have to make some major compromises in that scenario. But I truly believe you can create the sort of life you want first and then have your business model fit that.

Whatever takes priority in your life is where your energy is going to be directed. Write down everything you want in your life, and then work your business around that list to achieve your lifestyle. Don’t just wedge your life into your business objectives. You’ll end up not being happy with either.

Thanks for reading. Please leave a comment below and opt-in to my blog if you haven’t already. I’d like to stay in touch with you.

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Until next time.


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