Internet marketing is about gaining the confidence and trust of a consumer so they will buy your products or services.  One way you can do this is with putting customer testimonials on your website.  If presented properly, these testimonials can turn website visitors into customers by gaining their trust and loyalty. Here’s how:

Make it Personal 

Testimonials are an excellent way to gain consumer confidence.  Many websites have customer testimonials on them.  Rather than just give a quote and a name, you should make it more personal.  Having a picture of the person giving the testimonial accomplishes that and makes it more powerful.

Request a photo of the person offering the testimonial and confirm with them that you have their permission to use it on your website.  This will really add value and trust to your website, product or service.

Ratchet Up the Impact with Video

If a picture is worth a thousand words, a video must be worth at least a thousand and one (you thought I was going to say a million or something, didn’t you?…8-).  It is extremely easy to add video to websites.  Consider having video testimonials from your happy customers.  The personalization of the testimonial will again, add great impact.

A simple, short, honest video testimonial can have a dramatic effect on your potential customers. Have an entire page of video testimonials and you can see your conversion rate soar.

Make it Natural

Do not script or write testimonials for your clients.  Consumers will read right through that.  You want the testimonial to be natural and unforced.  This will give it much more credibility and that is the primary purpose you are adding testimonials to your site in the first place.

If you have customers that are interested in giving testimonials but they are not sure what to say you can give them some talking points for ideas, but do not script it, especially if they are doing a video testimonial.

The bottom line is that customer testimonials are a powerful Internet marketing tool that can help you gain consumer confidence and credibility.  The more personal the testimonials are, the easier it will be for potential clients to identify with the person giving the testimonial.

You should definitely include obtaining and posting customer testimonials as part of your overall Internet marketing plan.  The more testimonials you have and the more personal, the more impactful they will be!

“Best post on testimonials I’ve ever read, Lee!”
Cheryl Cornell, Lee’s wife

“Great post dad! You rock!”
Heather Cornell, Lee’s daughter

“Dad. This message will change my life.”
Austin Cornell, Lee’s son

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