In this post, lets talk a bit about how to keep people reading your blog and keep coming back again and again to see what you have to say.
Remember, the goal of your blog is to gain trust from your readers. Trust that you are being honest. Trust in that what you are writing can help them. Trust that you are over delivering in your content. Trust that you can and will help them. And eventually trust in the products and services you will offer your readers and subscribers.
The first and most important way in getting people to want to take the time to read your blog should be obvious.
Just take a look again at the title of my post. I’d wager that the main reason you clicked on the link to read what I had to say is because of the title. Or what is also known as the headline.
The headline is the hook that draws people in to read your post. It must peak curiosity and compel visitors to continue reading.
You’ve probably heard of the old saying, “Your headline can be your DEADline.” Which simply means, if your headline lacks the power to pull people into your post, your post is dead.
No one (or few) will read it.
I could have titled my post, “Why Headlines are Important.” I can assure you, far fewer people would take the time to open that post.
You must be creative in your headlines so people are almost driven to open and read your post.