If you’re a marketer, your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty. But the tough question is, “How do I convert prospects into buyers?”
There are a lot of people out there who see your sales pages and offers, think about them, and maybe even say, “I ought to…” They’re just waiting to be convinced to to do something about it.
There is something you can do to get them moving.
1. Improve Your Offer
No on can pass up the deal that’s “too good to resist.” Think about it… how often do your customers want your product, but just want something else a little more?
That leaves you with a long list of “almost sales” that have the potential to be converted into real sales and profit. Sweeten the deal. Make the offer so good they can’t resist it.
Now, I’m in no way suggesting that you drop your prices to make the sale. You can just as easily add bonuses to increase the perceived value without cutting away at your profit. Bonuses motivate sales, maybe even more than cutting prices.
Don’t let them linger about their decision. Use a deadline for the offer. They may have to put a competitors purchase on hold to get your deal, but hey… what’s wrong with that?
2. Follow Up
How would you like to increase your sales by more than 50 percent? There’s really a very simple tactic that you can implement. Follow ups.
Chances are, a lot of prospective customers may not buy your product the first time they see or hear about it. Maybe it’ll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer. Do you have a follow up system in place?
Simply contact the “almost customer” every month with a new offer, or give them more information about the product they are showing interest in. It doesn’t have to be an intricate process. Keeping in contact goes a long way towards building trust and is the key to finding life-long customers.
Internet Marketers experience a high number of customers who browse their site, then click away.
You can’t follow up without some form of contact information.
A great way to gather the info you need is to offer a free eBook or informative report download that consumers will find of interest. All they have to do is provide their name and email address in an opt-in form on your webpage.
Once they’ve given you the information to gain access to the free item, you now have what you need to keep in contact, and work on converting them into loyal customers.
Also, personalize as much as possible. If you can get the first name of your customer – great! On your opt-in form, have a box for a first name. The vast majority of people who are requesting the free report or eBook will have no issues with providing their first name.
I personally do not ask for a last name on an opt-in form. That scares a lot of people away. A first name is fine and once you sell them something, you will have their last name as well.
Personalized messages have greater appeal than generic “Hello!” messages.
Use these tips to help you build a tribe of loyal customers!
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