Today’s rant – what kind of Affiliate marketer are you?

Hey everyone.

Not a long post here, but one that hopefully will be considered of importance to you. Remember, as are all the posts on this blog, these are just my observations and opinions.

I’m prompted to write this post today because of recent launch emails I’ve been receiving. The vast majority of them from affiliate marketers.

If you’re like me, you are on God knows how many email lists and continually have a never ending deluge of messages in your inbox. Especially around the times when there is a hot, new product launch.

Here’s what I see happening a lot. If this describes you, give some thought to what I’m going to recommend.

Do you truly value your subscriber list?
OK, let’s say there isn’t any launch going on at present. How come I never receive any emails from you providing me with great content that will help me, gain trust in you and build a relationship? It seems I only hear from you when you want to sell me something. Big mistake, in my opinion. I opted into your mailing list on the promise of valuable information to help me with Internet marketing (or whatever the niche subject matter) being sent at least on occasion.service

My ventriloquism course website (I’ve mentioned before – www.ventriloquism101.com) has an opt-in form on the home page. In exchange for a first name and email address, one is subscribed to my weekly newsletter.

For over 10 years, I wrote a weekly email newsletter to my subscriber list. Each email contained great content to help people become better at the art of ventriloquism, comedy, stage presence, timing, writing. I’ve written hundreds and hundreds of newsletter emails to date on various topics related to the art form. I’m now able to rotate a lot of them again and again since I have so much content in my arsenal. I still write new information as needed, but the point is that people are always getting FREE valuable information from me.

Do I promote products in my newsletter? Of course. But I still send an email every week and the overwhelming majority of them aren’t pitching anything. This adds to my credibility as an expert and shows a genuine interest in my subscribers. Which I honestly do have. I love to help people, if I can.

Then, when I do send an offer for a product, I get a lot better response. My subscribers trust me. They don’t only hear from me when I want their money. I’d be shortchanging the value of my list if the only time I contacted them is when I wanted to sell them something.

Stop doing that. You MUST email your list for other reasons than just to pitch your latest affiliate product. Even if it’s just a short email with a link to your most recent information-packed blog post.

I’ve unsubscribed from many lists over the years for this very reason. I’ve said it before. It all about your customer, your list and helping THEM. It’s not about you winning a JV contest.

Can you at least try to be original?
When you are going to promote an affiliate product, you are typically provided email and marketing swipe files from the product creator to use as templates in your messages you create. How about at least putting a little effort in to be a little bit original, instead of using the provided swipe content exactly as it’s written?

Once again, I am on a lot of lists. And, it grows old seeing launch email after email from different affiliates that read exactly, word for word the same, only with a different affiliate link to purchase the product. Why not amend/revise the sales copy so it sounds like you wrote it? Put your personality into it. Do you not realize that 80% of all of the other affiliates are sending the identical copy as you are? Don’t be lazy. It’s not that difficult to do a minor re-write of the generic swipe copy for a product. PLUS, guess what happens? You’ll sell more!

saleI realize that the actual affiliate link goes to the product sales page, which is the same for everyone, but make the email you send promoting the product different than anyone else’s.

When I start reading product launch affiliate emails, and I see 3 or 4 or 5 that are all the same, I delete them. I’m more inclined to buy from someone who has put in some thought to the message and made that message relevant to me. Not one copied, pasted and sent as a generic launch “me too” email.

Just a couple of things to think about. Always keep your focus on doing what’s best for the customer. Yes, that means offering them products that can help them, but it mostly means continuing to provide useful and killer FREE content and keeping their best interest as a core belief to the way you do business. Do that and the sales will follow.

Until next time,

Lee

P.S. Please feel free to comment and also opt-in to my blog. I promise I’ll send you other information besides a sales email! 😎

18 Comments

  • Mialei

    Reply Reply March 13, 2015

    Hi, Lee,

    I thought I was the only person who unsubscribed from lists when the affiliate simply sent out an identical email. Those valuable email addresses belong to real people. We can build real connections with others when we remember that. All of these circles are too tight to assume that every address on our valuable lists is uniquely our own.

    I am so selective in the lists I will approve. Also, I will open a few emails until I start to see the way the list “owner” treats my valuable time. I do not stay long if that person assumes I will read every nonsensical sentence.

    Great reminders.

    Thanks.
    — Mialei

  • louisville plumbers

    Reply Reply March 30, 2015

    Woah! I’m really loving the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s tough to get
    that “perfect balance” between user friendliness
    and visual appearance. I must say you have done a great
    job with this. Additionally, the blog loads very quick
    for me on Internet explorer. Exceptional Blog!

  • Lashunda

    Reply Reply January 19, 2016

    Simply desire to say your article is as amazing.
    The clarity to your post is just great and that i can think
    you’re an expert in this subject. Fine with your permission let me
    to snatch your feed to keep up to date with imminent post.
    Thanks 1,000,000 and please continue the rewarding work.

  • Bernadette Stewart

    Reply Reply February 24, 2016

    Helpful information. Lucky me I found your website unintentionally, and I am surprised why this accident didn’t took place in advance! I bookmarked it.

  • lowest

    Reply Reply March 2, 2016

    Hi mates, good post and good arguments commented here, I am actually enjoying by these.

  • Lily Harris

    Reply Reply March 14, 2016

    Good day very cool website!! Guy .. Beautiful .. Wonderful ..

  • Career

    Reply Reply March 15, 2016

    I’m extremely pleased to discover this great site.
    I wanted to thank you for ones time for this wonderful read!!
    I definitely loved every bit of it and i also have you
    book marked to look at new information on your site.

  • Carl Bailey

    Reply Reply April 25, 2016

    I’m really enjoying the design and layout of your site.

  • Hey there I am so thrilled I found your blog, I really found you by mistake, while
    I was looking on Askjeeve for something else, Anyhow
    I am here now and would just like to say thanks a lot for a fantastic
    post and a all round interesting blog (I also love the theme/design), I don’t
    have time to read through it all at the minute but I have saved it and also included your RSS feeds, so when I
    have time I will be back to read a lot more, Please do keep up the awesome jo.

  • Isaac Powell

    Reply Reply May 6, 2016

    Heya superb website! Does running a blog such as this take a great deal of work? I’ve very little knowledge of programming however I was hoping to start my own blog in the near future. Anyways, should you have any suggestions or tips for new blog owners please share. I understand this is off subject nevertheless I just had to ask. Thank you!

  • Connor Tucker

    Reply Reply May 7, 2016

    I absolutely love your blog and find a lot of your post’s to be just what I’m looking for. Do you offer guest writers to write content for you?

  • Blake Wilkins

    Reply Reply May 10, 2016

    Very nice post and straight to the point. I don’t know if this is in fact the best place to ask but do you people have any thoughts on where to get some professional writers? Thanks in advance

  • That is really attention-grabbing, You’re an overly professional blogger.
    I have joined your rss feed and look ahead to in quest of more of your great post.
    Additionally, I’ve shared your web site in my social
    networks

  • Jeremiah

    Reply Reply June 4, 2016

    I am truly delighted to glance at this webpage posts which consists of lots of helpful data,
    thanks for providing such statistics.

  • Claudio

    Reply Reply June 7, 2016

    Whats up are using WordPress for your site platform?

    I’m new to the blog world but I’m trying to get started and
    set up my own. Do you need any html coding knowledge to make your own blog?
    Any help would be greatly appreciated!

    • leecornell

      Reply Reply June 7, 2016

      Claudio. If you use WordPress for your blog, which is free if you have web hosting, you do not need any html coding knowledge. The video tutorials will walk you step by step in setting up a blog. Thanks.

  • Hi outstanding website! Does running a blog similar to this require a great deal of work?
    I’ve no understanding of programming however I was hoping to start my own blog in the near future.
    Anyways, should you have any recommendations or techniques for new
    blog owners please share. I understand this is off subject but I simply wanted
    to ask. Thanks a lot!

  • website

    Reply Reply June 21, 2016

    Good info. Lucky me I came across your website by chance (stumbleupon).
    I’ve bookmarked it for later!

Leave A Response

* Denotes Required Field