One of the cheapest and most effective ways to get the word out there about your business’ goods and services is with a blog. Blogs are excellent because they can be updated at your leisure, are specifically calibrated for ease of use, and, best of all, they can be entirely free.
How can a blog help you reach into a niche? The answer is simple: you blog about what your particular niche is. A good blog can help your page be seen as a well of knowledge, and people gravitate toward where the knowledge is. If you’re a chef, what about starting a blog where you speak about your recent innovations in the kitchen, or perhaps do reviews on various kitchen products? A blog is like a constantly updated stream of information from you directly to the consumer.
Blogging has become something akin to the face-to-face interaction that is often absent from online marketing. While with a traditional store the customer could engage in dialogue directly with you, the Internet makes such interactions nearly impossible. However, with a blog you can appeal to the reader with your knowledge of the niche and interest them with your current news or opinions – to which the reader can respond to with comments. In this way, your blog becomes a living, breathing thing with which you can communicate with potential customers.
Another great thing about a blog is that it showcases your site as “alive.” While sites are mostly comprised of static pages, simply having that information up on the Internet does nothing to tell your readers that your business actually still exists. Having a blog makes your page seem fresh, and even people who are not sticking around to read your blog will be more likely to surf around on your other pages if you have a blog that stays recently updated. This means that you’re still around and will likely answer queries if the potential customer has them.
Additionally, a blog is a great place to advertise things that are going on with you or your business. For example, if you’re offering a promotion or are planning on being away from your business for a while, having a blog is the best way to get the word out. You can even upgrade to video blogging if you’d like to surf the height of the technological waves.
In short, having a blog is an excellent way to reach out to any niche market of your choice. A well written, thoughtful blog can add credibility to any website and encourage greater traffic and eventually greater conversions. For people looking for the best of Internet marketing through niche advertising, give a blog a try.
Feel free to leave a comment. I’d love to hear from you!
Until next time,
Lee
