{"id":756,"date":"2019-01-08T17:44:39","date_gmt":"2019-01-08T22:44:39","guid":{"rendered":"https:\/\/lee-cornell.com\/blog\/?p=756"},"modified":"2019-01-08T17:50:50","modified_gmt":"2019-01-08T22:50:50","slug":"the-overlooked-importance-of-adding-customer-testimonials-to-your-websites","status":"publish","type":"post","link":"https:\/\/lee-cornell.com\/blog\/the-overlooked-importance-of-adding-customer-testimonials-to-your-websites\/","title":{"rendered":"The Overlooked Importance of Adding Customer Testimonials to Your Websites"},"content":{"rendered":"

\"\"<\/a><\/p>\n

 <\/p>\n

Internet marketing is about gaining the confidence and trust of a consumer so they will buy your products or services.\u00a0 One way you can do this is with putting customer testimonials on your website.\u00a0 If presented properly, these testimonials can turn website visitors into customers by gaining their trust and loyalty. Here’s how:<\/p>\n

Make it Personal\u00a0<\/span><\/strong><\/p>\n

Testimonials are an excellent way to gain consumer confidence.\u00a0 Many websites have customer testimonials on them.\u00a0 Rather than just give a quote and a name, you should make it more personal.\u00a0 Having a picture of the person giving the testimonial accomplishes that and makes it more powerful.<\/p>\n

Request a photo of the person offering the testimonial and confirm with them that you have their permission to use it on your website.\u00a0 This will really add value and trust to your website, product or service.<\/p>\n

Ratchet Up the Impact with Video<\/span><\/strong><\/p>\n

If a picture is worth a thousand words, a video must be worth at least a thousand and one (you thought I was going to say a million or something, didn’t you?…8-).\u00a0 It is extremely easy to add video to websites.\u00a0 Consider having video testimonials from your happy customers.\u00a0 The personalization of the testimonial will again, add great impact.<\/p>\n

A simple, short, honest video testimonial can have a dramatic effect on your potential customers. Have an entire page of video testimonials and you can see your conversion rate soar.<\/p>\n

Make it Natural<\/span><\/strong><\/p>\n

Do not script or write testimonials for your clients.\u00a0 Consumers will read right through that.\u00a0 You want the testimonial to be natural and unforced.\u00a0 This will give it much more credibility and that is the primary purpose you are adding testimonials to your site in the first place.<\/p>\n

If you have customers that are interested in giving testimonials but they are not sure what to say you can give them some talking points for ideas, but do not script it, especially if they are doing a video testimonial.<\/p>\n

The bottom line is that customer testimonials are a powerful Internet marketing tool that can help you gain consumer confidence and credibility.\u00a0 The more personal the testimonials are, the easier it will be for potential clients to identify with the person giving the testimonial.<\/p>\n

You should definitely include obtaining and posting customer testimonials as part of your overall Internet marketing plan.\u00a0 The more testimonials you have and the more personal, the more impactful they will be!<\/p>\n

“Best post on testimonials I’ve ever read, Lee!”
\nCheryl Cornell, Lee’s wife<\/p>\n

“Great post dad! You rock!”
\nHeather Cornell, Lee’s daughter<\/p>\n

“Dad. This message will change my life.”
\nAustin Cornell, Lee’s son<\/p>\n

NOTE: If you’d like to learn more about expanding your business to a whole new level, using a proven system, please take the Leadstra 2-Minute EPIC Influencer Challenge. You’ll love it. It only takes 2 minutes a day for 5 days.<\/p>\n

Get the details here:<\/p>\n

https:\/\/leadstra.com\/challenge<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

As always, feel free to leave a comment or share this post on social media.<\/p>\n

Lee<\/p>\n","protected":false},"excerpt":{"rendered":"

  Internet marketing is about gaining the confidence and trust of a consumer so they will buy your products or services.\u00a0 One way you can do this is with putting customer testimonials on your website.\u00a0 If presented properly, these testimonials can turn website visitors into customers by gaining their trust and loyalty. Here’s how: Make […]<\/p>\n","protected":false},"author":1,"featured_media":757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[15,6],"tags":[],"class_list":["post-756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/lee-cornell.com\/blog\/wp-content\/uploads\/2019\/01\/paper-signing.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5EOVe-cc","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/posts\/756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/comments?post=756"}],"version-history":[{"count":3,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/posts\/756\/revisions"}],"predecessor-version":[{"id":760,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/posts\/756\/revisions\/760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/media\/757"}],"wp:attachment":[{"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/media?parent=756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/categories?post=756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/tags?post=756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}