![\"headlines\"](\"http:\/\/lee-cornell.com\/blog\/wp-content\/uploads\/2015\/02\/headlines.jpg\")
<\/a><\/p>\nI researched online and found that on average, eight of ten people will read a headline, while only 20% will go on to read the rest of your copy.<\/p>\n
On the Web, you only have 3-8 seconds to capture the reader\u2019s attention before they decide to continue reading or move on. With those odds, you need all the help you can get to pull readers into your blog.<\/p>\n
Headlines featuring a strong benefit have the greatest chance of success.<\/strong> <\/em>You’ve heard it before. \u201cFeatures tell, benefits sell.\u201d As a reminder, a feature is about your product. A benefit is what your audience gets from it.<\/p>\n Adding some emotion to your headline amplifies the benefit. \u00a0Make your reader\u2019s self-interest the focus of your headline and they will be interested in you and reading about what you have to say.<\/p>\n Example: “Get Rid of Your Financial Worries Forever.”<\/p>\n Also use “News” like wording in your headlines. People tend to read on, if the headline has a news and a benefit component to it.<\/p>\n Words like:<\/p>\n Introducing… Another successful type of headline uses curiosity.<\/strong><\/em> To be most effective, curiosity should be combined with self-interest, benefits or news.<\/p>\n Phrases like:<\/p>\n How to… Here are a few of the greatest headlines ever written (not according to me, but research done by other experts in the field of headlines and results). Use them as ideas to create your own killer headlines. Make it almost impossible for people NOT to open and read your blog. Of course, once you get them to start reading, you also must have some great content to keep them on the page.<\/strong><\/em><\/p>\n SOME OF THE GREATEST HEADLINES EVER WRITTEN:<\/strong><\/p>\n The Secret of Making People Like You<\/strong> And the most classic headline of all time, written by John Caples:<\/strong><\/p>\n They Laughed When I Sat Down at the Piano – But When I Started to Play!<\/strong><\/p>\n It does take practice to get proficient at writing good headlines.<\/p>\n So, why not start right now and see if you can come up with a few of your own? Put yourself in your potential readers shoes. What kind of headline would make you<\/strong><\/em> want to keep reading?<\/p>\n Until next time.<\/p>\n Best,<\/p>\n Lee<\/p>\n As always, I invite you to please enter your first name and email address in the opt-in box on this page to join my notification and email list.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" In this post, lets talk a bit about how to keep people reading your blog and keep coming back again and again to see what you have to say. Remember, the goal of your blog is to gain trust from your readers. Trust that you are being honest. Trust in that what you are writing […]<\/p>\n","protected":false},"author":1,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging-tips"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/lee-cornell.com\/blog\/wp-content\/uploads\/2015\/02\/alphabet-arts-and-crafts-blog-459688.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5EOVe-4p","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":2,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"predecessor-version":[{"id":288,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/posts\/273\/revisions\/288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lee-cornell.com\/blog\/wp-json\/wp\/v2\/tags?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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